Table of Contents

Wonder what’s in the book? Wonder no more! 

Chapter 1. The Biggest Business Mistake

Chapter 2. The Customer Trap and Brand Destruction

Chapter 3. Turning Your Innovations into Commodities

Chapter 4. When Sales Channels Get Hijacked

Chapter 5. Living the Outsourcing Compulsion

Chapter 6. The STIHL Story

Chapter 7. Innovation’s Second Step

Chapter 8. Getting the Data and Doing Marketing Right

Chapter 9. Going Global and Keeping the Faith

Chapter 10. Staying Local and Independent