Andrew Thomas Presents Customer Trap for WSBDC

WSBDC | Growth Strategies This video summarizes ‘The Customer Trap: How to Avoid the Biggest Mistake in Business’, a book by Andrew Thomas, PhD and Timothy Wilkinson, PhD which focuses on the problems of relinquishing control of sales and distribution channels and the benefits of avoiding mass market sales and distribution. Video


Award Winning Author and Entrepreneur Andrew R. Thomas, Ph.D., Discusses the Effectiveness of Channel Incentives for Dealers, Resellers, Distributors, and Other Partners / — CLEVELAND, OH — (Marketwired) — 12/16/15 — In an article published yesterday by Industry Week, author Andrew Thomas writes, “Historically, the belief is that by enticing channel partners with tangible financial […]

Original Wall Street Journal Article

The Distribution Trap It’s every manufacturer’s dream to get on the shelves of Wal-Mart and other mega-retailers. Too often, it turns into a nightmare.   By ANDREW R. THOMAS and TIMOTHY J. WILKINSON September 15, 2007 For many companies, the lure of partnering with a mega-retailer is irresistible: Giants like Wal-Mart Stores Inc. and Home […]

STIHL Leader Mentions The Customer Trap

Stihl Head’s 23-Year Run Coming to an End BY MAILE BUCHER ON OCT 12, 2015   The U.S. president of Stihl Inc., Fred Whyte,announced in June that he would be retiring at the end of this year. Whyte has worked for the Stihl group for 44 years, 33 of which he was a president. Under […]

Andrew Thomas Quoted by Zyme

Scores of Global Manufacturers, Including Dell, D-Link, HP, and Microsoft, Rely on Zyme’s Award-Winning CDM Platform REDWOOD SHORES, CA, Oct 14, 2015 (Marketwired via COMTEX) — Zyme, the clear leader in the rapidly growing discipline of Channel Data Management (CDM) — is now processing more than $175 billion in channel revenues annually for its enterprise […]

Andrew Thomas Speaks at TEDx Event

Andrew R. Thomas to Give TEDx Talk

Who Are You Innovating For? Abstract: Andrew R. Thomas is the bestselling author of 19 books- including, most recently, THE CUSTOMER TRAP: HOW TO AVOID THE BIGGEST MISTAKE IN BUSINESS. A successful entrepreneur, he has traveled to and conducted business in more than 120 countries on all seven continents. Dr. Thomas is Contributing Editor at […]

The Customer Trap: An Interview with Andrew Thomas

We spoke with Andrew Thomas, PhD, associate professor of marketing and international business at the University of Akron, about his new book “The Customer Trap: How to avoid the biggest mistake in business.”. How’d you become interested in this topic? Having worked for years in sales and distribution logistics, I saw how much control was […]

“Game Of Thrones” – The Customer Trap and CDM

Jun 2, 2015 “In that darkness the White Walkers came for the first time. They swept through cities and kingdoms, riding their dead horses, hunting with their packs of pale spiders big as hounds.” – Old Nan I am sure like millions of other people, last nights sleep was a little harder to come by […]

Industry Week Reviews The Customer Trap

  Have You Fallen into the Customer Trap? Jul 30, 2015 Steve Minter | IndustryWeek     Huge retailers offer manufacturers the promise of rapid sales growth, but a new book argues the pitfalls can be just as dramatic. In 1936, due to a Federal Trade Commission order, Goodyear Tire and Rubber Co. stopped selling […]