Who Are You Innovating For? | TEDxUniversityofAkron

Who Are You Innovating For? | Andrew Thomas | TEDxUniversityofAkron – YouTube

Published on Nov 13, 2015

Many educators, designers, government officials, and corporate leaders believe that enhancing innovation is the best path for staying competitive in a globalized economy. Yet, far more than half of all new products and services will ultimately fail. Why the high failure rate? Much of it surrounds the inability to recognize who the innovation is really for.

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