Andrew Thomas Quoted by Zyme

Scores of Global Manufacturers, Including Dell, D-Link, HP, and Microsoft, Rely on Zyme’s Award-Winning CDM Platform

REDWOOD SHORES, CA, Oct 14, 2015 (Marketwired via COMTEX) — Zyme, the clear leader in the rapidly growing discipline of Channel Data Management (CDM) — is now processing more than $175 billion in channel revenues annually for its enterprise clients in more than 200 countries.

Global manufacturers using Zyme include Dell, D-Link, Extreme Networks, Fujitsu, GE intelligent Platforms, GoPro, Honeywell, HP, Lenovo, Microsoft, Plantronics, Schneider Electric, Seagate, Symantec, VMware, Xerox, Armstrong World Industries, and many others.

“As Microsoft continues to evolve and mature as a leader in the hardware manufacturing space, more diligence is being spent on channel inventory management and sell-through analysis,” said Frank Martin, senior project manager, Microsoft Corporation. “These data points are key to empowering the various stakeholder groups within the company who are responsible for demand and supply planning, global incentives, and performance management.”

Real world business results experienced by Zyme customers include:

— Average revenue growth of 5% across managed channels
— Reduced data error rates of 98% within 90 days of implementation
— Incentive overpayments cut by 15%
— Incentive payout time to partners accelerated by 54%
— Sales reports delivered 40% faster
— On-hand channel inventory requirements lowered by 52%

Manufacturers experience a tenfold increase in their ability to respond to changes in their channels, by leveraging the accuracy and granularity of intelligence delivered by Zyme CDM. Distant international channels especially, benefit from deeper channel visibility and data accuracy.

“Zyme gives us a lot more insight into our global business results on a day-to-day and week to-week basis,” explained Graeme Reardon, Managing Director of D-Link’s operations in the South Pacific region. “We can understand, analyze, and map our customers to sales results more easily, efficiently, and accurately. We are using Zyme’s CDM dashboards and solutions in a multitude of ways to improve our insights into resellers, and create better incentive programs.”

Analysts, Consultants, and Business Thought Leaders Commend Zyme CDM

Accenture, IDC, THINKstrategies, and Ventana Research are among the respected market research and consulting organizations working with Zyme to help enterprises analyze, specify, plan, implement, and support what are becoming the world’s most sophisticated integrated CDM and channel optimization solutions.

The 2015 Ventana Research Technology Innovation Awards honored Zyme CDM in the Service and Supply Chain category, and THINKstrategies gave Zyme its Best of SaaS Award, that recognizes leading cloud solutions that deliver measurable business benefits.

“Cloud-based SaaS applications have enabled manufacturers with unprecedented access to what happens to their products once they leave the plant for channel partners. Zyme’s applications track products to better manage channel incentive programs and inventory, boost sales, and more efficiently manage relationships with distributors, resellers, integrators, and retail businesses,” concluded Jeffrey M. Kaplan, managing director of THINKstrategies.

Accenture, IDC, HP, and Microsoft will be presenters, along with Zyme, in December 2015 at exclusive CDM summits in Europe and the USA, where they will discuss how manufacturers are augmenting transaction-oriented product distribution with cloud-based CDM. This strategic shift to channel optimization requires accurate and consistent data flowing across the channel, supported by insights gathered and made visible by an advanced CDM platform, such as Zyme.

Registration for these free events is located here.

“It’s no surprise that CDM is growing so rapidly, since it restores and strengthens natural business relationships,” wrote Dr. Andrew R. Thomas, co-author of ‘The Customer Trap’ (Apress, 2015). “Zyme is making it possible for manufacturers to make the relationships with customers and resellers closer than ever, while capturing sales, product, and customer data that offers benefits well beyond channel and sales organizations.”

World’s Largest Partner Directory and CDM Industry Dominance

Zyme’s pervasive Global Channel Directory has grown to more than one million partners worldwide, dwarfing other CDM solutions providers, which are as small as one-twentieth of Zyme’s size, making Zyme CDM the clear leader in channel visibility and channel optimization.

“Among global companies that have invested in a third-party CDM solution, Zyme has captured more than 70% of the market,” said Steve LaPedis, VP of Marketing for Zyme. “All of these fast-moving developments make it clear that Zyme is the breakout success story in the realm of big data used for indirect sales channel business intelligence and channel data management.”

About Zyme

Zyme is the global leader in the emerging channel data management (CDM) space, empowering the New Smart Channel(TM), a proven approach to creating visibility to actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme’s flexible, cloud-based offerings facilitate enterprise-grade decisions by responding to real-time, granular channel intelligence. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Zyme replaces outdated, ad-hoc systems with a state-of-the-art, cloud-based platform, data steward services, and a worldwide channel directory of more than one million partners for guaranteed database quality, support for a wider range of formats, and best practices that enhance reporting compliance. Headquartered in Redwood Shores, CA, Zyme has offices in Texas, China, India, and the UK. For more information, visit

Media Contacts:

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Maillot Jaune PR

SOURCE: Zyme Solutions

Published: Oct 14, 2015 8:47 a.m. ET

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